Home Our Services Testimonials Our CEO About Us Blog Contact Us


CEO of Matterhorn Business Development

Greg is an internationally recognized lecturer, sales-trainer and management consultant that has spent close to 30 years working with professionals and small business owners across the US and Canada. In 1992 he became a client at MGE: Management Experts and transformed his struggling dental practice into a production powerhouse in less than a year. By mid-1993, Greg’s practice had more than doubled and ranked in the top 4% of dental practices nationally, all while he was able to cut his working hours to less than 22 a week! With a successful practice and few business issues to fixate his attention, Greg began to look around at the rest of the dental profession. He didn’t like what he saw. His colleagues were struggling – not due to lack of will or a desire to help their patients, but rather a lack of business knowledge. Specifically, the very knowledge Greg learned at MGE to build his practice. Determined to do something about this, Greg joined MGE as a partner in 1994 to make it possible for his fellow dental professionals to share in the same success he had.

Greg hit the ground running from “day 1” at MGE and has been an integral figure in its meteoric expansion. Working with his business partner, and a dedicated team of staff and executives, MGE grew from a staff of 6 or 7 in a couple thousand square feet, to over 70 employees in a 55,000-square foot training facility, and a second location in California. Revenues and production increased by more than 18 times and MGE now serves clients in 48 of the 50 US states and most of Canada. Greg has presented over 2,000 lectures to tens of thousands of professionals and business owners in ten countries across three continents – and has a unique ability to teach management, leadership and sales in a way that produces real results in the real world.

By 2016, MGE had grown organizationally to the point where Greg was able to turn over his day-to-day sales functions, while maintaining his MGE lecture schedule and other responsibilities. Wanting to expand the use of the management system taught at MGE as well as the future of the practice of private dentistry, Greg added three projects to his already busy schedule. The first was Matterhorn Business Development. Using the same successful management principles, he’d been teaching health care professionals, Greg started Matterhorn to export this information to all small business owners outside the health care field.

Always passionate about dentistry and the dental profession, Greg recognized the challenges faced by the private practitioner in today’s corporate dental environment. Resolving to do something about this, Greg formed the Private Dentist Association in 2018 and serves as its Executive Director.

Lastly, in an effort to reach more people, Greg carved out the time to put pen to paper (or fingers to keyboard…) and complete his first book, “Fun at Work,” published in April 2019.


play button
Watch the video


Where is your sales weakness?

Where is your

Are you looking to improve your sales skills? Pinpoint your weaknesses?

Take our sales skills assessment now and find out your strengths and weaknesses. Find out how you can close more deals easier and more effectively boosting your sales now!

Take the Test